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The AMATA Blog—articles, news, guides and explainers

Tasty-looking beverages

What makes a beverage taste good?

By thoughtfully combining basic tastes, making use of synergistic effects to modulate off-notes, and ensuring texture, aroma, and coloring are on point, some drinks are set apart from others.
Tasty-looking beverages

What makes a beverage taste good?

By thoughtfully combining basic tastes, making use of synergistic effects to modulate off-notes, and ensuring texture, aroma, and coloring are on point, some drinks are set apart from others.

Private and White Label: what they are and how they differ

Private Label and White Label are both manufacturing and branding strategies, but they have some key differences.

Daily recommended intake of all vitamins and minerals (US/EU)

Daily recommended intake of all vitamins and minerals (US/EU) A total of 14 vitamins, 16 minerals, and 2

Guide on US health claims on drink/supplements labels

Guide on US health claims on drink/supplements labels Diets low in sodium may reduce the risk of high

Supercharge EU sales with health and nutritional claims

Health claims on drink/supplement labels in EU: Guide Vitamin C contributes to the normal function of the immune

Private Label: A tried and tested how-to guide

The What, Why, and How of Private Label manufacturing