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Producer of next-gen healthy drinks. Private labels. Unbeatable prices & MOQs

  • Based in Bulgaria—the most affordable EU market, right next to the sea!
  • Soft drinks with standard or “smart” dispensing caps
  • Complex and truly supplement-rich beverages
  • Formula development and testing
  • Actual, real flexibility on MOQs
  • A-to-Z support. We handle all technicalities & details
  • We add new tech as needed; no exorbitant contracts required
  • From bottle preform to finished product—under one roof
  • Supplements formulation, production, and packaging
  • Interest in Nootropics and other novelty ingredients

These are but a few of the reasons partners choose, and then stick with, AMATA Ltd. for the long haul.

We engineer and build our own stuff. Some of it quite complex, too!

We excel at guiding clients on their journey from idea to realization.

No buttering you up, just straight facts and honest-to-God advice.

We’re proud to have walked this path with over a dozen international clients—from bottle design, through mold-building, label choice, recipe preparation, packaging considerations, all the way to a finished product. Best of all, all this know-how lives under one roof.

Our partners appreciate our straightforward communication, true flexibility, ability to optimize the manufacturing process specific to their product, and enthusiasm to help them bring their products to market.

Let us deal with the nitty-gritty and the technicalities of manufacturing your product. This way, you’re free to focus on the most important part: sales!

How does Private Label work?

Step 1

Recipe

The first step is to decide what exactly you'd like inside your drink or supplement. If you don't have a fully developed recipe from a third-party, we can help.

Custom beverage & supplements formulations in depth

Step 2

Bottle/container choice

Picking a bottle or container is your next step. To consider are the following: Nature & Purpose of the product, Volume, Material, and Cost

We cover your options in depth here

Step 3

Cap type & function

The choice of a bottle cap can be complex. It needs to be aligned with the thread of the preform that shapes the bottle, has different size and color limitations, and comes in both "dumb" and "smart" variants.

This "smart" dispensing cap was designed to give your product an edge

Step 4

Label type & design

We can label with both your typical wrap-around plastic label (think Coca-Cola) or with Sleeve labels. You can either provide a design that you're happy with or we'll help you design it.

A comprehensive guide to label types and design right here

Artboard 145 Step 5

Ingredients procurement

Some of our clients have recipes prepared by a third party and just send out the ingredients on the list. Others rely on us to source everything locally for an improvement in price. Sometimes, it's an in-between type deal.

A full guide on functional ingredients for beverages and supplements

transportation-airplane-truck-boat-transport-carry-logistics Step 6

Miscellaneous

What type of pallets would you like your drinks to be put on? How many levels? Do we use anti-slip paper on the different levels or nah? Carton edge guards an over-kill? Do you require a carton top to better shield and keep your products dry & clean?

Packaging, palletizing, logistics: what's important?

Our Private Label Services

AMATA Ltd. is a turnkey manufacturer with over 25 years of experience. From raw materials to finished product, whether that’s bottling your drinks or packaging your food/health supplements, we’re a capable one-stop partner with a proven track record in the area of Private Labels.

Best part? We operate out of the cheapest EU market, with the Union’s lowest aggregate tax burden and wages. Lower prices + free & easy access to the common EU market =

PET bottles blow-molding

AMATA Ltd. started out exclusively as a PET bottles blow-molder. PET bottles?! Think Coca-Cola bottles.

Our bottles have historically been part of one of the two biggest cola drinks brands on the planet.

Bottling & packaging

Sitting still isn't our forte. So we expanded to bottling. Our production line(s) can handle anything from 100ml to 10L containers.

We also have extended experience co-packing for one of the oldest Home Care brands in the world.

Food/Health supplements

Supplements naturally followed after over 8 years of designing, manufacturing, and distributing truly supplement-dense drinks.

We currently offer powdered and capsulated supplements, with an expansion to tableting and gummies in the works.

Recipe preparation & ingredients sourcing

Our bottling experience has given us unique, first-hand insight into the nitty-gritty of crafting exceptional drinks, even when the final goal is a so-called Clean Label.

From identifying trending flavors to balancing nutritional profiles, our expertise allows us to develop innovative, market-ready recipes tailored to your brand's unique vision.

Injection-molding plastics

Part of our work requires manufactory under licenses and patents. To better satisfy rights-holders, we've been building upon our plastics knowledge by taking a swipe at plastics injection-molding.

Common injection-molded parts in our industry include caps, handles, multi-use bottles, and others. In yours, it might be different. So let's talk!

We're capable.
Bottling Supplements PET bottle blowing Ingredients sourcing Specialty fillings Packaging Injection-molding Recipe-building Label & Box design Tool & Machine building *MORE*

Just a few of the products we’ve worked on. We wish we could show you more Private Label examples, but we respect the right of our clients to sometimes obfuscate the manufacturer for marketing or other reasons!

🇨🇭KA-EX x AMATA

The most complex Private Label product we’ve ever manufactured. Supplied to three continents.

  • Patented, “smart” dosing ViCAP; injection-molded, assembled, and filled with the good stuff fully automatically
  • Challenging bottle geometry: rectangular bottles require precision when applying the label so it’s centered on all four sides
  • Rectangular bottles are more challenging to produce than round ones
  • Autoclaving of the liquid concentrate in the bottle
  • Specialty equipment caps these bottles
  • Powder control throughout the process
  • Robust, multilayered strategy during palletizing to guard against transit damage; premium products can’t arrive on shelves with bumps and scrapes

🇱🇹 Akvile x ViCAP x AMATA

B2B is our usual mode of operation. Sometimes, however, we also do Manufacturer-to-Manufacturer, helping colleagues with pilot production testing, smaller sample production runs, and more.

The Akvile prototypical line focuses on the simplest possible formulation, worthy of the coveted Clean Label sticker—no preservatives, no stabilizers, no BS.

🇨🇭ViCAP x AMATA

Most of the time, a bottle cap is a bottle cap. Sometimes, however, it is so much more. 

The patented powder- or liquid-dispensing ViCAP offers significant advantages and isn’t just for show:

  • Safekeeping the biological activity of specialty ingredients
  • Prevents the degradation of vitamins, amino-acids, phytochemicals, probiotics and others from degrading in a liquid environment
  • Protection from unsuitable pH, UV light

🇩🇪Powerlook x AMATA

Did you know that Vitamin A, B2, and Zinc are scientifically proven to help with vision? These are claims allowed by the EFSA to be marketed on product labels.

Add a dash of caffeine and Isomaltulose—a naturally occurring sweetener with a slow release mechanism, and you’ve got Powerlook: an energy drink specifically designed for those on the road.

Not sure what scientific claims are allowable on labels in the EU or elsewhere? We are!

🇮🇹 Zobele x AMATA

Non-food products are another vector AMATA has proficiency in. We helped Zobele, founded in 1919, bring these premium laundry perfumes to the Western EU markets as a co-packer, supply-chain partner, and general facilitator.

🇪🇺 Capps x AMATA

A subscription-based service, the Capps project targeted wellness-conscious consumers that put a premium on customizability. To deliver, AMATA utilized its know-how in almost every of our expertise areas: packaging, design, recipe-building, injection-molding, specialty filling, ingredients sourcing, and more.

🇧🇬 AMATA x Vitamins & Minerals

One of our very own, this product line focuses on specific goals consumers of healthy drinks usually have.

It’s one of our strengths: creating unique supplement recipes in house, allowing us to target specific pain-points consumers might have. Immune support, fitness and sport, beauty, bone health—these are just a few of hundreds possible recipes with specific goals in mind.

With a fresh assortment of natural flavors, 4% real juice content, and a sweeteners combo featuring Stevia, we were able to craft a low-calorie healthy drink that stands apart from the competition thanks to the patented ViCAP.

🇧🇬 AMATA x Water+

Studies have shown that up to 19.2% of people otherwise into healthy drinks remain largely uncaptured by the industry.

The reason? They prefer simpler, non-flavored healthy drinks, without sweeteners or alien-sounding additives. The AMATA Waters+ line was specially developed to address this.

Each variant is made up of just water and a major mineral or two. Due to the unpleasant taste of some of them, not all minerals are suitable at high doses, but many are!
Pavlin Panayotov, Founder & General Manager
Vanya Panayotova, Operations Manager
Chris Panayotov, Product Manager, Int'l Markets

Est. 1999, AMATA Ltd. is a Bulgarian (EU), family-owned manufacturer

Mass-producing physical goods is challenging work. We like to think that machines are capable of repeating the same actions millions of times, precisely and without change. They do not.

They sometimes break. They sometimes do things that you’re not expecting (or want) them to do. Occasionally, they leak icky stuff and make a mess.

Any one of these is enough to shut us down for a while. So manufacturing requires diligent and serious and honest work. That’s why we’re still in business, 25 years later—because we’re that type of people.

Our Private Label clients’ success is our success, and so we’re truly dedicated to supporting them on their journey to ever bigger markets. We do not backtrack on our word, seeking a “better cut”, do not gaslight or obfuscate or misrepresent, do not engage in short-sighted price-gouging. Not just because it’s not right, but because it’s provably unsustainable and just bad for future business.

And we’re in this for the long haul.

AMATA Logo

Let's bring your product to market!

Call, text, e-mail, WhatsApp, Viber, Zoom—whatever your preference is, we’ll oblige. Or just use the contact form below!

Feel free to send out feelers even if you’re not 100% on board with us working together, or even if you’re just looking to price check your current manufacturer!

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